Metauniverse is parallel to the virtual world of the real world

Metauniverse is parallel to the virtual world of the real world. Hu Zhupeng, chairman of Bailian School, believes that Metauniverse is an online virtual world that maps the real world and is an increasingly real digital virtual world. Scientific use of Metauniverse can realize online enterprise display and non-contact intelligent recruitment business.

Although in the fields of new media marketing, AR/VR virtual reality software and hardware technology, entertainment and games, the development of Metauniverse has attracted more attention, but in the exhibition industry, with the continuous deepening of online and offline virtual-real integration exhibitions, Metauniverse has long been a part of the connotation and extension of exhibitions.

The universe is parallel to the virtual world of the real world, and through the combination of 3D modeling, virtual reality, augmented reality, mixed reality, digital twinning, multimedia animation, video technology, social technology and other technical means, the exhibition participants, exhibition spaces, booths, exhibits, docking projects and other exhibition objects are virtualized and digitized, creating an immersive and immersive exhibition environment for the exhibition audience.

Meta-technology and innovative scenes enrich the connotation and expand the extension of the exhibition, such as virtual cloud venue, digital virtual host, AR special effects, holographic projection speech, forum live broadcast, guest remote connection, AI artificial intelligence customer service, cloud reporting, cloud signing, and intelligent simultaneous interpretation.

Since the outbreak of the COVID-19 epidemic in early 2020, the national exhibition industry has been hit hard. The CPC Central Committee, the State Council and the Ministry of Commerce encourage the exhibition industry to explore an online and offline exhibition service mode to ensure the normal development of various economic and trade activities.

The top ten digital services, such as online virtual display, online inquiry, supply and purchase docking, accurate search, digital content, intelligent recommendation, online chat, electronic business card, live broadcast of exhibitors and appointment negotiation, have become the new kinetic energy for the exhibition industry to start a double cycle.

1. It promotes information sharing and accurate matching between supply and demand, enhances the interactive experience between online and offline, and expands the boundary and extension of traditional exhibition services;

2. Become a means to extend exhibition services and new business models;

3. It promotes the integration of real economy and virtual economy.

The meta-cosmic era is an era when exhibition service innovation and technological innovation blossom. Whether there is an epidemic or not, the online and offline integration of exhibitions and the virtual and real integration of entities and virtual are the general trend, and the epidemic only accelerates the transformation process of digital transformation.

1. Virtual-virtual exhibition is not only a brand-new scene revolution, but also an innovation of production and communication mode;

2. It is not only the integration of online and offline technologies, but also the integration of a new business model; It is not only the integration of real industry and virtual industry, but also the integration of traditional economy and new economy.

3. It is not only an effective measure to deal with the epidemic situation and serve exhibitors and audiences, but also an effective strategic measure to lay out the construction of Digital China in the 14th Five-Year Plan and the digital transformation of enterprises and to deal with the crisis in advance.

Facing the new normal and new journey, as a benchmark enterprise of China's new exhibition infrastructure, it will be held in a brand-new virtual conference and online live broadcast format, closely surrounding the innovative application of exhibition technology, focusing on meta-universe, integrated exhibition, exhibition ecology, digital economy, digital exhibition carbon neutrality, transformation and upgrading, cutting-edge technologies, cutting-edge applications and best practices, and jointly exploring innovation, reconstructing new kinetic energy and exploring new exhibition journey.