Feng Shui turns, ten years from Hedong to Hexi

After ten years, the head anchor of Taobao platform was wiped out, and the short video platform headed by Tik Tok and Aauto Quicker became more and more popular. It was very effective to participate in the 618 big promotion through the live e-commerce mode. This year, the 618 big promotion made Tik Tok the number one live e-commerce platform, followed by Aauto Quicker. Despite frequent problems, the role of live broadcast in e-commerce still can't be underestimated.

Everything has two sides. Due to the low entry threshold of the live broadcast industry, the quality of network anchors is mixed, and various problems emerge in an endless stream, which seriously affects the healthy development of the industry. Relevant departments have repeatedly issued documents to regulate the live broadcast behavior and strengthen the construction of professional ethics.

1, the public strongly reflects the false propaganda, the sale of fake and shoddy goods, data fraud and other issues that harm the rights and interests of consumers;

2. Marketing commodities that are fake and inferior, infringe intellectual property rights or do not meet the requirements of protecting personal and property safety, and falsifying or falsifying data traffic such as transactions, attention, page views and likes;

3. Exaggerated propaganda misleads consumers, deceives consumers through false promises, uses absolute terms, and sells exclusive and exclusive goods live without permission, which violates relevant laws and regulations of advertising;

4. Spread false and harassing advertisements through the name, announcement, voice, etc. of the barrage live broadcast room.

Money is paramount, and profit is the only thing. Among the vast stream of practitioners, the anchors of the Eight Immortals crossing the sea cause trouble, spreading vulgar and vulgar content, spreading false information, inducing consumption, paying big rewards, and tax evasion, etc., which have become common problems in the anchor industry.

Those who break the law must be strictly enforced, the entry threshold should be raised, the behavior of industry practitioners should be restrained according to law, the overall quality of practitioners should be improved, the live broadcast industry should be further standardized, and the healthy development of live broadcast industry should be promoted. Live broadcast with goods has become the new normal of e-commerce, and a number of anchors with goods have hatched on the live broadcast track. The multi-level competition pattern of live broadcast e-commerce industry is taking shape, and Tik Tok and Aauto Quicker are rapidly emerging.

Practitioners in the live broadcast industry have to raise their awareness in all aspects, and they can only go further under the reins of supervision. Viya and Sydney, which are extremely popular, quit because of tax evasion, and Li Jiaqi, which is mercenary, has also disappeared. With the gradual improvement of supervision, laws and regulations, the requirements for the platform have become stricter, and many head anchors and star anchors have quit one after another. This is a natural scene for the industry to get on the right track.

Feng Shui turns, and in ten years, East River turns to West River. In order to give the anchors with professional knowledge more opportunities, the anchors should obtain corresponding professional qualifications for the live broadcast content that needs higher professional level, such as medical and health care, finance and economics, law, education, etc., and the platform should have corresponding qualification review and filing.

1. Set a certain entry threshold for live broadcast content with high professional level;

2. For network anchors who don't change after repeated education, they are directly listed in the banned list.

In order to solve the problems of counterfeiting, infringement of intellectual property rights, false propaganda and so on in the field of live broadcast e-commerce, the anchor's behavior of bringing goods is linked with the anchor's professional qualification and subsequent development, so that the anchor with goods can fulfill its full audit obligation when selecting products, and promote the sound development of the anchor industry.