The power of life comes from the heart

Birds of a feather flock together, people flock together, the survival of the fittest, the survival of the fittest, a dream is the future, hard-working people make progress, passive lazy people drift with the tide, what they believe will attract them, and Tik Tok stepped into the fast lane, and the information flow broke out.

The power of life comes from the soul, ByteDance, information distribution, resource push, from short videos to games, from e-commerce to education, etc. Baidu is vulnerable, and Ali and Tencent are not rivals. With ByteDance's high-profile entrance, the web industry began to fight endlessly.

Big enter the dragon, the scale of China's digital reading industry will reach 35.16 billion yuan in 2020, with an increase rate of 21.8%. The aging era has arrived, and the number of digital reading in China has exceeded 494 million, which means that the sunset is still very strong.

The power of life comes from the soul. 60.6% of users use digital reading software every day, more than 85.6% of users use it more than three times a week, and 67.5% of users use it for more than 30 minutes in a single time. The low threshold, wide audience and fast dissemination of online texts bring huge benefits to enterprises.

Grass also has the value of embellishing spring. Users like digital reading scenes, which attract advertisers' attention. The stronger the stickiness of digital reading, the more consumer groups it will bring. IP optimization has become an important way to upgrade and transform web texts, speeding up the circulation process of enterprise IP industry chain.

The power of life comes from the soul. With network IP as the core, it promotes the continuous improvement of network IP value through audio, short plays, animation, movies, games and other ways. As the core of derivative industry chain, network IP has become a hot spot for giants to compete for.

Tencent pays for reading, ByteDance's free novels, free reading and paid reading meet again. The paid reading group, which focuses on free reading, starts to focus on free ByteDance and enter the paid reading market.

Reading Group has opened up the whole link of upstream IP-film and television production-derivative realization. By deepening the layout of content industry, ByteDance has completed the extension from content industry to IP industry, and started a new mode of parallel free mode and paid mode.

And today's headline in Tik Tok is ByteDance's cash cow. The two core products are unsustainable, and the diversification of content products is imperative. The biggest pain point in ByteDance is the scarcity of high-quality content, the lack of high-quality IP blood transfusion, and the inability of games and miniseries to survive.

With high-quality IP content payment, games and mini-dramas can exert their strength. The tomato novels hatched by ByteDance occupy two advantages of user volume and market flow, and the traditional payment mode is greatly impacted.

The power of life comes from the soul, and the competition on the web track is also the content competition. After all, there are not many people willing to pay, and the free mode is easier to attract more price-sensitive users. Only by shaping new IP and strengthening copyright operation can it bring more new additions.

If you want more users to stay on the platform, you need continuous content output. The industry entry threshold for free reading is low, which can meet the needs of different users, provide users with a richer reading experience and open up the content ecology of your own platform.

Relying on free traffic, paying attention to quality, and the operation mode of free online texts is quite different from that of paid ones. ByteDance occupies a place in the field of free novels with tomato novels, but has no advantage in paid novels.

The power of life comes from the soul. The payment mode of ByteDance Webtext is in the layout stage, and there is not much header IP, so it is necessary to invest a lot of cost to buy more high-quality copyright. As the payment habits of users are hard to change, it is difficult for ByteDance to realize it.

The mode of making money by advertising for free is not easy. It will take a long time for Tencent to get through this road. The short video platform is more attractive to advertisers. Free and paid are not either-or, and both fees have their own merits.