no one can retain their youthful charms for a thousand days, nor can flowers be in bloom for a hundr

People don't have a thousand days, flowers don't have a hundred days, big waves are surging, ebb and flow, and things will be reversed. No industry can become an ever-victorious general, even the real estate and the Internet are in full swing.

Things are precious, food, clothing, housing and transportation are necessities, commercial housing is rising, real estate is soaring, the internet is convenient and fast, and e-commerce that subverts the tradition is popular all over the world. The times create heroes, and there are more and more big money leaders.

The policy of the property market is getting tighter and tighter, the real estate developers are in mourning, the overall house price continues to fall, the leading real estate enterprises have failed, the e-commerce industry has gone from bad to worse, Ali, JD.COM, Pinduoduo, etc., layoffs and layoffs, pay cuts.

The dazzling online consumption is convenient and fast, and the price concessions make many people flock to it. In 2020, the retail sales of e-commerce in China reached 11.76 trillion yuan, and in 2021, the total scale of e-commerce reached 13 trillion yuan.

Smart phones make e-commerce even more powerful. If you want to buy anything, you can pay online and deliver it to your door. Every holiday, major businesses rush to launch explosive promotions to stimulate consumption and stimulate the economy.

People can't be good for a thousand days, but flowers can't be red for a hundred days. In 2020, there will be as many as 83 billion pieces of Huaxia Express, and offline entities have closed down one after another. Whether it's big shopping malls or small shops, they have all been beaten out of the water by e-commerce, and only snacks and small stalls can survive.

One thousand enemy injuries and eight hundred self-losses, JD.COM suffered a net loss of 5.2 billion yuan, Ali's performance dropped by 75%, Pinduoduo's market value evaporated by 1.23 trillion yuan, and consumers' enthusiasm and trust in e-commerce generally declined.

Fresh consumers return to rationality. E-commerce can't provide consumers with a good buying experience like physical stores. Online shopping can't be touched and felt intuitively. The purchased items are mixed, and there are too many defective and fake products.

The problem is that 90% of online purchases are fake. Shops cheat consumers' trust by falsifying bills and other information, and then sell low-cost fakes as genuine ones, causing consumers great losses.

Live broadcasts in Tik Tok bring goods, and consumers choose their own products. online celebrity and celebrities have introduced their brands or products to netizens and fans, and many consumers blindly follow suit. The sales of a live broadcast in online celebrity often exceed the sales of e-commerce platforms for more than a year.

In 2020, Ali's market share was 61.3%, and in 2021, its market share dropped to 53.7%, with Tik Tok and Aauto Quicker accounting for 9.2% in total. In order to survive, Ali, JD.COM, and Pinduoduo broadcast live and bring goods.

Survival of the fittest, survival of the fittest, the only way to move from vigorous development to stability. Well-funded head e-commerce companies can spend money unscrupulously on advertisements and get more orders. Small sellers can't compete with giants, so they can only leave automatically.